Mahindra XUV 3XO Now Available With Dolby Atmos Audio Setup

Mahindra has further enhanced the appeal of its feature-loaded subcompact SUV, the XUV 3XO, by introducing a premium Dolby Atmos audio setup. The new surround sound technology, already seen in Mahindra’s upcoming BE 6 and XEV 9e EVs, as well as the recently revealed Thar Roxx, has now made its way to the XUV 3XO lineup. This addition strengthens the SUV’s position in the competitive sub-4m SUV segment by offering a more immersive in-cabin experience.

Deliveries of the Dolby Atmos-equipped variants will commence mid-September 2025, making it an attractive option for music lovers and tech-savvy buyers alike.

Dolby Atmos Integration in Mahindra XUV 3XO

The Dolby Atmos surround sound setup has been integrated into the 6-speaker system available in the SUV. Depending on the variant chosen, the experience differs slightly:

• RevX A and AX5 L Variants: Equipped with Dolby Atmos integrated into the standard 6-speaker setup.

• AX7 and AX7 L Variants: Feature branded Harman Kardon speakers for superior sound quality.

• AX7 L Top-spec Variant: In addition to Harman Kardon speakers, it comes with a dedicated subwoofer, making it the most premium audio setup in the lineup.

This addition enhances entertainment on the go, allowing passengers to enjoy spatial sound effects while streaming Dolby Atmos-supported content.

Summary Table

Feature Highlights of the Mahindra XUV 3XO

While the inclusion of Dolby Atmos is the key highlight, Mahindra has retained the extensive feature suite already available with the XUV 3XO. Some standout features include:

• Dual 10.25-inch screens: A driver display and a touchscreen infotainment system.

• Panoramic Sunroof: Segment-leading feature adding a premium feel.

• Dual-zone Automatic Climate Control (AC): Comfort for both driver and passengers.

• Wireless Phone Charger: Convenient charging option for modern devices.

• Safety Package:

  • Six airbags

  • 360-degree camera

  • Advanced Driver Assistance Systems (ADAS)

Engine and Transmission Options

Mahindra offers the XUV 3XO with three powertrain options, covering both petrol and diesel choices.

This variety ensures that customers can choose between performance-oriented petrol engines or a torquey and fuel-efficient diesel option.

Price and Variants

The Mahindra XUV 3XO is priced between Rs 7.99 lakh and Rs 15.80 lakh (ex-showroom, pan-India).

• Dolby Atmos-equipped variants:

  • RevX A (from Rs 11.79 lakh)

  • AX5 L

  • AX7

  • AX7 L (top-spec with subwoofer)

The pricing makes the XUV 3XO competitive in its class, especially considering the premium features like dual screens, ADAS, and now Dolby Atmos audio.

Competition

The Mahindra XUV 3XO competes in the highly competitive sub-4 metre SUV segment, taking on rivals such as:

• Tata Nexon

• Maruti Brezza

• Hyundai Venue

• Kia Sonet

• Skoda Kylaq

• Kia Syros

By offering Dolby Atmos sound technology, Mahindra gives the XUV 3XO an edge in terms of in-cabin experience, distinguishing it from its competitors.

Frequently Asked Questions (FAQs)

Q1. What is new in the Mahindra XUV 3XO?

A. The latest update brings a Dolby Atmos surround sound setup to selected variants, enhancing the audio experience.

Q2. Which XUV 3XO variants come with Dolby Atmos?

A. The RevX A, AX5 L, AX7, and AX7 L variants feature Dolby Atmos integration.

Q3. Does the top variant get a subwoofer?

A. Yes, the top-spec AX7 L variant comes with a subwoofer in addition to Harman Kardon speakers.

Q4. What is the starting price of the Dolby Atmos-equipped XUV 3XO?

A. It starts from Rs 11.79 lakh (ex-showroom, pan-India) for the RevX A variant.

Q5. When will deliveries begin?

A. Deliveries of the Dolby Atmos variants are scheduled to start in mid-September 2025.

Q6. Who are the main rivals of the Mahindra XUV 3XO?

A. It competes with Tata Nexon, Maruti Brezza, Hyundai Venue, Kia Sonet, Skoda Kylaq, and Kia Syros.

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